Live · E-commerce
POSHAK / SWADISH
Two connected handmade brands — devotional clothing from POSHAK and food-led storytelling from SWADISH — under one digital home.
01
Overview
POSHAK / SWADISH is a shared live brand website for hand-knitted Kanha Ji clothing and homemade food. Each side has its own world, while the brand switcher keeps both parts of the family atelier connected.
02
The challenge
Two handmade collections needed distinct identities without feeling like unrelated sites. POSHAK had to preserve devotion and craft; SWADISH had to make homemade flavour and the maker’s kitchen feel tangible.
03
Our approach
We built two connected experiences with a shared brand switcher. POSHAK leads with Kanha essence and handcrafted clothing; SWADISH leads with the kitchen, food collection, and the maker behind it.
04
Design direction
POSHAK uses deep devotional tones and line illustration. SWADISH shifts to warm cream, saffron and food photography. Shared structure keeps the relationship clear without flattening either identity.
05
Development
A structured catalog with product pages, collection grouping, size guidance, FAQ and a path to order. Built so the family atelier — POSHAK and SWADISH — can share a home without mixing the two brands.
06
Performance
Product imagery is the weight. Pages are composed so the catalog stays browseable, with responsive images and a mobile layout that still feels like a boutique.
07
Security
Public catalog and enquiry flows treated as untrusted input. No careless third-party checkout widgets bolted on without a reason.
08
Final product
Two live storefront experiences at /poshak and /swadish — connected by one family brand, but each designed around its own products, story, and audience.
09
Results
Both brand experiences are live on the web. We don’t invent order counts; the connected storefronts are the evidence.
